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Five Phrases Charismatic People Use to Build Rapport

Public speaking expert Vanessa Van Edwards identifies the verbal habits that make highly charismatic people more magnetic and likable in relationships.

Charisma is often treated as an innate gift — something you either have or you don't. But Vanessa Van Edwards, a public speaking expert and author who has spent years studying human behavior, argues that likability is far more learnable than most people assume. Her research points to specific verbal patterns that consistently separate magnetic communicators from everyone else.

According to Van Edwards, the language highly charismatic people choose is rarely accidental. Certain phrases signal warmth, confidence, and genuine interest in others — three qualities that listeners consistently associate with trustworthiness. When those signals are absent, even a technically polished speaker can come across as cold or transactional, no matter how impressive their credentials.

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The broader implication here is significant for anyone navigating professional relationships, leadership roles, or high-stakes social settings. Communication researchers have long noted that nonverbal cues carry enormous weight, but Van Edwards' framework suggests that word choice functions as an underappreciated lever. Selecting the right phrase at the right moment can shift the emotional tone of an entire conversation.

What makes this approach particularly actionable is that the phrases Van Edwards highlights are simple enough to adopt immediately — they don't require a personality overhaul, just a deliberate shift in habit. That framing aligns with a growing body of behavioral science suggesting that small, consistent adjustments to interpersonal communication can compound into meaningful changes in how others perceive and respond to us over time.

For anyone looking to strengthen their presence in rooms that matter — job interviews, team meetings, networking events — the practical takeaway is clear: charisma is less about performance and more about strategic attentiveness to the people in front of you. Continue reading at CNBC.

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Frequently Asked Questions

Q.Who is Vanessa Van Edwards?

Vanessa Van Edwards is a public speaking expert and author who studies human behavior and communication, with a focus on what makes people charismatic and likable.

Q.What makes certain phrases more charismatic than others?

According to Van Edwards, the most magnetic phrases signal warmth, confidence, and genuine interest in others — qualities listeners consistently associate with trustworthiness and likability.

Q.Can charisma actually be learned, or is it an innate trait?

Van Edwards argues that charisma is far more learnable than most people assume, suggesting that deliberate adjustments to word choice and verbal habits can meaningfully improve how others perceive you.

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